荷兰商学院老师介绍 Andy P.Mosmans RM博士，BSN荷兰商学院品牌战略管理教授；毕业于世界百强名校、荷兰高等学府——Erasmus University of Rotterdam（鹿特丹大学）商业与经济学专业；欧洲知名营销专家，以创意闻名全球的TBWA跨国广告公司下属的ARA机构合伙人，同时创立了以个人名字命名的品牌和业务战略咨询公司。
拥有丰富的营销管理经验，曾在飞利浦电器、BBDO环球网络公司从事与国际营销及管理相关的各类高级管理工作。
是一位多产的专业作家，除了经常在一些著名的国际营销与管理杂志上发表专业文章外，还出版了《营销沟通与混乱》、《品牌管理》、《公司声誉》、《Mosman论营销、品牌、管理》、《公司成功》、《推广荷兰》、《创业企业的品牌管理》等多部品牌和营销领域的专业著作。
研究领域：品牌管理、营销管理
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